Walid Claus is a home-grown, Dubai-based initiative dedicated to spreading the winter festive spirit across the city with the support of a passionate community.

I had the opportunity to collaborate with this incredible team to develop a range of marketing materials leading up to the product launch. My contributions spanned multiple disciplines, including website design, illustration, animation, and photography. The project was both a valuable learning experience and an exciting creative challenge.

For the brand’s visual storytelling, I directed and executed a photoshoot featuring friends as models, showcasing the apparel collection—t-shirts, caps, and sweaters—across various indoor and outdoor locations. Below are selected images from the shoot.

© Copyrighted images