Purpose Driven Annual Report

Purpose Driven Annual Report

Purpose Driven Annual Report

Role

Art Direction, Graphic Design, Photography

Role

Art Direction, Graphic Design, Photography

Role

Art Direction, Graphic Design, Photography

Tools

Indesign, Illustrator, Photoshop

Tools

Indesign, Illustrator, Photoshop

Tools

Indesign, Illustrator, Photoshop

Year

2019

Year

2019

Year

2019

The challenge

A key challenge in designing the 2017-2018 UNGC Communication on Progress for NRS International was effectively conveying the company’s humanitarian impact while maintaining a structured, engaging editorial. The report needed to integrate UNGC principles and highlight country profiles where our products are deployed in humanitarian and health emergencies.

A key challenge in designing the 2017-2018 UNGC Communication on Progress for NRS International was effectively conveying the company’s humanitarian impact while maintaining a structured, engaging editorial. The report needed to integrate UNGC principles and highlight country profiles where our products are deployed in humanitarian and health emergencies.

The solution

I developed a visually compelling editorial featuring a strong typographic hierarchy to enhance readability and guide the audience through the report. The cover image, which I personally photographed in a refugee camp in Lebanon, along with forward-facing arrow motifs, symbolized progress and purpose-driven action. This approach ensured a clear, engaging, and impactful presentation of NRS International’s humanitarian efforts.

I developed a visually compelling editorial featuring a strong typographic hierarchy to enhance readability and guide the audience through the report. The cover image, which I personally photographed in a refugee camp in Lebanon, along with forward-facing arrow motifs, symbolized progress and purpose-driven action. This approach ensured a clear, engaging, and impactful presentation of NRS International’s humanitarian efforts.

Thanks for checking it out!

This site was designed in Figma and magically crafted in Framer. Hope you like it! 🤍