Purpose Driven Annual Report
Purpose Driven Annual Report
Purpose Driven Annual Report
Role
Art Direction, Graphic Design, Photography
Role
Art Direction, Graphic Design, Photography
Role
Art Direction, Graphic Design, Photography
Tools
Indesign, Illustrator, Photoshop
Tools
Indesign, Illustrator, Photoshop
Tools
Indesign, Illustrator, Photoshop
Year
2019
Year
2019
Year
2019



The challenge
A key challenge in designing the 2017-2018 UNGC Communication on Progress for NRS International was effectively conveying the company’s humanitarian impact while maintaining a structured, engaging editorial. The report needed to integrate UNGC principles and highlight country profiles where our products are deployed in humanitarian and health emergencies.
A key challenge in designing the 2017-2018 UNGC Communication on Progress for NRS International was effectively conveying the company’s humanitarian impact while maintaining a structured, engaging editorial. The report needed to integrate UNGC principles and highlight country profiles where our products are deployed in humanitarian and health emergencies.









The solution
I developed a visually compelling editorial featuring a strong typographic hierarchy to enhance readability and guide the audience through the report. The cover image, which I personally photographed in a refugee camp in Lebanon, along with forward-facing arrow motifs, symbolized progress and purpose-driven action. This approach ensured a clear, engaging, and impactful presentation of NRS International’s humanitarian efforts.
I developed a visually compelling editorial featuring a strong typographic hierarchy to enhance readability and guide the audience through the report. The cover image, which I personally photographed in a refugee camp in Lebanon, along with forward-facing arrow motifs, symbolized progress and purpose-driven action. This approach ensured a clear, engaging, and impactful presentation of NRS International’s humanitarian efforts.












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