TANA Netting Sustainability Report
TANA Netting Sustainability Report
TANA Netting Sustainability Report
Role
Art direction, Creative design
Role
Art direction, Creative design
Role
Art direction, Creative design
Tools
Indesign, Photoshop, Illustrator
Tools
Indesign, Photoshop, Illustrator
Tools
Indesign, Photoshop, Illustrator
Year
2018
Year
2018
Year
2018
The challenge
Designing the 52-page TANA Netting sustainability report posed several challenges.
As the report was intended exclusively for digital submission, I needed to ensure that the layout and interactivity were optimized for digital viewing. One of the key challenges was presenting complex data through illustrations and graphs in a way that was both visually engaging and easy for readers to understand. I had to ensure that the information was clear and accessible, without overwhelming the audience.
Designing the 52-page TANA Netting sustainability report posed several challenges.
As the report was intended exclusively for digital submission, I needed to ensure that the layout and interactivity were optimized for digital viewing. One of the key challenges was presenting complex data through illustrations and graphs in a way that was both visually engaging and easy for readers to understand. I had to ensure that the information was clear and accessible, without overwhelming the audience.
The solution
To address these challenges, I centered the design around the theme "Following our progress" and used the brand element of arrows to symbolize forward movement, reinforcing the concept of progress throughout the report. I selected the “Baloo Chettan” typeface for the main titles and headings, bringing an elegant and sophisticated touch to the typography.
To enhance the report’s visual appeal and clarity, I incorporated high-quality photos, illustrations, and colored graphs, creating a clear visual hierarchy that guided the reader through the content while ensuring the data was easily digestible.
To address these challenges, I centered the design around the theme "Following our progress" and used the brand element of arrows to symbolize forward movement, reinforcing the concept of progress throughout the report. I selected the “Baloo Chettan” typeface for the main titles and headings, bringing an elegant and sophisticated touch to the typography.
To enhance the report’s visual appeal and clarity, I incorporated high-quality photos, illustrations, and colored graphs, creating a clear visual hierarchy that guided the reader through the content while ensuring the data was easily digestible.
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