Sustainability In Action Video
Sustainability In Action Video
Sustainability In Action Video
Role
Creative direction, Motion graphic, Video editing
Role
Creative direction, Motion graphic, Video editing
Role
Creative direction, Motion graphic, Video editing
Tools
Premier Pro, After Effects, Photoshop
Tools
Premier Pro, After Effects, Photoshop
Tools
Premier Pro, After Effects, Photoshop
Year
2018
Year
2018
Year
2018



Overview
In 2018, I completed a crash course in filmmaking, which gave me the confidence to lead the creation of a sustainability video for NRS International. This video showcases the company’s commitment to sustainable practices and periodic social and environmental reporting.
Collaborating with the CSR team, I developed the creative concept and directed the three-minute video, structured around the themes of problem and solution. It opens with motion graphics illustrating global sustainability challenges, followed by real-world solutions. The majority of the footage was shot in Pakistan, with additional scenes filmed in our Dubai office. I used Adobe After Effects for animation, ensuring a polished and engaging final product.
In 2018, I completed a crash course in filmmaking, which gave me the confidence to lead the creation of a sustainability video for NRS International. This video showcases the company’s commitment to sustainable practices and periodic social and environmental reporting.
Collaborating with the CSR team, I developed the creative concept and directed the three-minute video, structured around the themes of problem and solution. It opens with motion graphics illustrating global sustainability challenges, followed by real-world solutions. The majority of the footage was shot in Pakistan, with additional scenes filmed in our Dubai office. I used Adobe After Effects for animation, ensuring a polished and engaging final product.












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