Bag of Hope packaging
Bag of Hope packaging
Bag of Hope packaging
Role:
Role:
Role:
Art direction, Illustration, Packaging
Art direction, Illustration, Packaging
Art direction, Illustration, Packaging
Softwares:
Softwares:
Softwares:
Indesign, Photoshop, Illustrator
Indesign, Photoshop, Illustrator
Indesign, Photoshop, Illustrator
Year:
Year:
Year:
2019
2019
2019
Overview
Overview
Overview
In a first-of-its-kind project, our CSR team shared the tent tote idea with the UNICEF office in the UAE earlier this year. UNICEF recognized its potential and introduced the ‘bag of hope’ concept to its fundraising partner Carrefour, one of the largest hypermarket and supermarket chains in the world operated in the UAE by Majid Al Futtaim. One in every five children in MENA is out of school, and both Carrefour and UNICEF share the desire to address this issue. As such, Carrefour’s reusable bag initiative comes as part of a Memorandum of Understanding (MoU) that was signed in 2018, which saw Majid Al Futtaim commit to supporting the education cause across its businesses over three years.
I was tasked with crafting a concept that exudes playfulness and simplicity. To start, I devised a theme that appeals to both children and adults. I then transformed hand-drawn sketches into digital illustrations. Embracing this creative endeavor, I had the chance to create a captivating design that motivates Carrefour customers to support education for children.
Read online article here
In a first-of-its-kind project, our CSR team shared the tent tote idea with the UNICEF office in the UAE earlier this year. UNICEF recognized its potential and introduced the ‘bag of hope’ concept to its fundraising partner Carrefour, one of the largest hypermarket and supermarket chains in the world operated in the UAE by Majid Al Futtaim. One in every five children in MENA is out of school, and both Carrefour and UNICEF share the desire to address this issue. As such, Carrefour’s reusable bag initiative comes as part of a Memorandum of Understanding (MoU) that was signed in 2018, which saw Majid Al Futtaim commit to supporting the education cause across its businesses over three years.
I was tasked with crafting a concept that exudes playfulness and simplicity. To start, I devised a theme that appeals to both children and adults. I then transformed hand-drawn sketches into digital illustrations. Embracing this creative endeavor, I had the chance to create a captivating design that motivates Carrefour customers to support education for children.
Read online article here
In a first-of-its-kind project, our CSR team shared the tent tote idea with the UNICEF office in the UAE earlier this year. UNICEF recognized its potential and introduced the ‘bag of hope’ concept to its fundraising partner Carrefour, one of the largest hypermarket and supermarket chains in the world operated in the UAE by Majid Al Futtaim. One in every five children in MENA is out of school, and both Carrefour and UNICEF share the desire to address this issue. As such, Carrefour’s reusable bag initiative comes as part of a Memorandum of Understanding (MoU) that was signed in 2018, which saw Majid Al Futtaim commit to supporting the education cause across its businesses over three years.
I was tasked with crafting a concept that exudes playfulness and simplicity. To start, I devised a theme that appeals to both children and adults. I then transformed hand-drawn sketches into digital illustrations. Embracing this creative endeavor, I had the chance to create a captivating design that motivates Carrefour customers to support education for children.
Read online article here
